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The domain sseiffert.ambnk.com states the following, "We look forward to putting our mortgage services to work for you! We offer the best mortgage tools available on the Internet - easy, convenient, online shopping for the best loan programs, together with the assistance of an experienced Mortgage Loan Originator to guide you through the often difficult and confusing process of choosing and getting the exact loan to meet your specific needs." I observed that the webpage also stated " Purchasing a new home? Congratulations on your decision to buy a new home!." The meta header had mortgage as the first keyword. This keyword was followed by mortgages, mortgages on the internet, and home loans which isn't as urgent as mortgage. The other words the site used was real estate finance. mortgage on line is also included but might not be understood by search engines.